Audience Research

After deciding the target audience and film rating, I needed to find out what my audience liked and enjoyed to watching to ensure our film would be successful. To do this, i created a questionnaire and asked a range of ages questions about genres and films. I asked as many people as possible to make my results more representative. Here is an example of some of the questions included in my survey.

1. How often do you go to the cinema?
2. What makes you go to the cinema?
3. How old are you?
4. What gender are you?
5. What genre of film do you prefer?
6. What format do you watch films on?
7. Would you be interested in a crime film mixed with comedy?
8. What do you expect from a crime film?
9. What do you usually see in a crime film?

The answers on this was valuable for me to know what to put my film. First, it will help me understand what they like so I can include it in my film. Secondly, the audience recognise certain conventions so they know its a crime film. If I include them in my film, they will easily recognise the genre. Here is some Graphs to demonstrate my findings.

In my findings, I can see that most people go to the cinema about once a month and they go because of the genre of film. This is important knowledge to me because if they only go to the cinema once a month, it shows me that it must be for something good. Also, the genre of film is what makes people go to to cinema, so following on from here, I asked if people would be interested in seeing a crime film mixed with comedy. Only 2 people said no to this question. This is what helped me with my decision of doing this genre as it was popular. One of the most recognisable crime film conventions was guns. I will ensure they are present in my film to aid the audience's understanding of the genre. The most popular genre was comedy and this is perfect for the genre i have chosen. 

My target audience is 15 - 30 years old. This is due to the violence involved, the comedy being very 'tongue in cheek' that would not be suitable for younger audience. The older generation may also find it slightly offensive. It is appropriate for 25 and over because it is similar is Starsky and hutch which they would remember from childhood. The target audience is wide due to the humour being appropriate for a large group of people.